FUN FOOD TAIWAN –
Discovering new values of TAIWAN FOOD
Fun Food Taiwan award aims to showcase Taiwan’s innovative food products that are fun and align with global trends for consumers worldwide.
The award is a joint effort by the Food Industry Research and Development Institute (FIRDI), Industrial Development Bureau (IDB), and food associations in Taiwan.
Core values of the award-winning products align with global trends: clean, design, and sustainable.
CLEAN
Less additives:
Re-examine the additives used in products and avoid using them unless necessary or replace them with ingredients to make product labels cleaner while without compromising food safety.
Advance processing:
Reduce or optimize processing procedures to avoid damaging nutritional components or other food quality factors.
Fine ingredients:
Improve raw material quality through testing or certification, and use natural ingredients.
Clear labeling:
Clearly convey product information and make it easy for consumers to read and understand.
Transparent information:
Fully disclose product information such as raw materials, manufacturers, and product quality, and make it searchable.
DESIGN
Visual aesthetics:
Design products and packaging with aesthetics and unique concepts.
Five-sense experience:
Enhance product visual/auditory/olfactory/taste/touch experiences and create pleasant and novel experiences for consumers.
Food texture:
Create distincttexture or food structure which differentiates the products from similar products.
Cultural stories:
Design unique product images by integrating such as local Taiwanese ingredients, historical culture, art, or modern coolness.
Target customer:
Clear product position with precise and systematic marketing strategies to target customer.
SUSTAINABLE
Universal design:
Design convenient features that meet different consumers need for products.
Whole food utilization:
Reduce the amount of waste generated during product manufacturing.
Carbon footprint Reduction:
Increase use of local ingredients and shorten food transportation distances.
Preserve freshness:
Extend shelf life by using methods such as formula adjustment, process improvement, sterilization, packaging, etc..
Environmental-friendly packaging:
No excessive package, incorporate environmentally friendly packaging materials, and recycle packaging materials.
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