FUN FOOD TAIWAN –

Discovering new values of TAIWAN FOOD

Fun Food Taiwan award aims to showcase Taiwan’s innovative food products ​that are fun and align with global trends for consumers worldwide.

The award is a joint effort by the Food Industry Research and Development ​Institute (FIRDI), Industrial Development Bureau (IDB), and food associations in ​Taiwan.

Core values of the award-winning products align with global trends: clean, ​design, and sustainable.

新味食潮 FUN FOOD TAIWAN

一起看見臺灣食品新價值

扣合全球趨勢，臺灣食品產業不斷在優秀的基礎上翻新創造，財團法人食品工業發展研究所​與經濟部工業局及國內相關食品公協會共同努力，秉持「用評選給舞臺，用案例說故事，用​亮點行銷臺灣」的精神及行動，2020年開始籌劃及推動「新味食潮FUN FOOD TAIWAN」​的評選及產業新價值引領。

聚焦評選出臺灣具有潔淨高質(clean)、設計體驗(design)、便利永續(sustainable)三大價​值的優秀產品。期待讓全世界消費者看到、認識、愛上、購買且分享臺灣多元、高值且充滿​生活樂趣的食品。

• Less additives: Re-examine the additives used in ​products and avoid using them unless necessary or ​replace them with ingredients to make product labels ​cleaner while without compromising food safety.
• Advance processing: Reduce or optimize processing ​procedures to avoid damaging nutritional components ​or other food quality factors..
  
• Safe ingredients: Improve raw material quality ​through testing or certification, and use natural ​ingredients.
  
• Fine ingredients: Improve raw material quality ​through testing or certification, and use natural ​ingredients.
  
• Clear labeling: Clearly convey product information and ​make it easy for consumers to read and understand.
  
• Transparent information: Fully disclose product ​information such as raw materials, manufacturers, and ​product quality, and make it searchable..
  

潔淨高值

• 食品添加物：重新審視產品使用的添加物，非必要不使用或​以食材原料組合調整使產品更潔淨安心。
• 加工製程：透過減少或優化加工程序，避免破壞與減少營養​成分等食品相關品質要素。
  
• 原料成分：藉由原料檢驗、品質認證、天然食材使用等作​為，提高原料管控。
  
• 包裝標示：清楚傳達產品資訊，並使消費者容易閱讀及理​解。
  
• 產品資訊：產品原料、製造工廠及產品品質等資訊充分公開​且可被查詢。
  

• Visual aesthetics: Design products and packaging with ​aesthetics and unique concepts.
• Five-sense experience: Enhance product ​visual/auditory/olfactory/taste/touch experiences and ​create pleasant and novel experiences for consumers.
  
• Food texture: Create distinct texture or food structure ​which differentiates the products from similar ​products.
  
• Cultural stories: Design unique product images by ​integrating such as local Taiwanese ingredients, ​historical culture, art, or modern coolness.
  
• Target customer: Clear product position with precise ​and systematic marketing strategies to target ​customer.
  

設計體驗

• 視覺美學：產品及包裝等具設計美學，且理念有特色。
• 五感體驗：強化產品所提供的視/聽/嗅/味/觸覺感受，創造 ​消費者愉悅、新奇等感受。
  
• 質地結構：產品口感有層次，與相似產品質地比較具差異。
  
• 文化故事：產品具臺灣在地食材、歷史文化、藝術或現代酷​炫等特色形象。
  
• 目標客群：產品定位明確，目標客群行銷策略精確具系統​性。
  

• Universal design: Design convenient features that ​meet different consumers need for products.
• Whole food utilization: Reduce the amount of waste ​generated during product manufacturing.
  
• Carbon footprint Reduction: Increase use of local ​ingredients and shorten food transportation distances.
  
• Preserve freshness: Extend shelf life by using methods ​such as formula adjustment, process improvement, ​sterilization, packaging, etc..
  
• Environmental-friendly packaging: No excessive ​package, incorporate environmentally friendly ​packaging materials, and recycle packaging materials.
  

便利永續

• 通用設計：滿足不同消費者對產品所需要的便利特性。
• 食材全物利用：減少產品製造時所產生的廢料量。
  
• 碳足跡減少：強化在地食材多元利用，縮短食物運送里程。
  
• 產品保存保鮮：運用配方調整、製程改善、殺菌處理、氣調​包裝等作法，使產品保存期限較目前相同品項延長。
  
• 環保包裝運用：產品不過度包裝，包材納入環保替代包材，​包裝材料具循環應用性。
  

Fun Food Taiwan Award winner